GOOGLE'S RANK BRAIN
The field of digital marketing comes with dynamic changes. Understanding how these changes effect the search engine ranking of webpages is really important for businesses and marketers. These rankings are ruled out by algorithms launched by google. One of such core google algorithm is Google’s RANK BRAIN. Google’s RANK BRAIN, launched in 2015, acts as a key factor while deciding seo rank of any webpage or website. In this blog, we’ll understand and point out exactly what RANKBRAIN did to improve Google’s seo management and what all changes came with this algorithm.
What is Google's RANK BRAIN?
RANK BRAIN is machine learning algorithm programmed by google that helps it to understand and process the search queries on google. RANK BRIAN is designed in such a way that it understands the intent behind the searches. It’s programmed in such a way that it understands the true intention of the viewer when they search of a keyword, especially for cases when the search query is not clearly defined. It goes through the so called “INTERPRETATION STAGE” where it analyzes the search pattern of an individual and provides it with similar and more relevant results.
HOW RANK BRAIN WORKS
Understanding Queries and the Intent of the User
When a user enters a search term, RANK BRAIN analyzes it to grasp its context. It aims at providing the viewer with the best user experience through providing them with more personalized and relevant results, ultimately satisfying the user’s true intent behind the search.
For instance, if someone traveling in new York searches for “best cafes”, instead of providing them with the information of every cafe around the globe that ranks on this keyword, it’ll show results of best cafes in New YORK itself. Here Google is first accessing the device’s location and then through rank brain providing them with the best and the most relevant results.
User Engagement Signals
Metrics like click through rate, dwell time and bounce rate helps RANK BRAIN determine what the user finds more relevant. So, RANKBRAIN keeps a track of these signals and accesses them to monitor user behaviour.
Continuous Learning
One of the key factors that makes RANK BRAIN such an important algorithm is it’s ability to learn. The more data it processes, the more analyzing of such data is does, the better it gets at understanding the true intent of the user behind their queries.
It’s ability to be updated about trends and to adapt of such trends makes it such a dynamic algorithm helping Google to create a better SEO environment for it’s users.
THE IMPACT OF RANKBRAIN ON SEO
Emphasis on User Intent
Due to RANK BRAIN just using the right keywords won’t get you the rank you might be looking for anymore. As a marketer you now need to understand what’s the true intention behind the user’s query and understand it’s context.
RANK BRAIN exactly does that. Instead of providing KEYOWORD to KEYWORD match results, it provides the user with INTENTION based results.
Enhance User Experience
Just like we’ve mentioned before, RANK BRAIN accesses certain metrics like bounce rate, CTR ratio and dwell time. Therefore in order to get more engagement and better indexing, there are some key elements to improve these metrics and provide the users with a seamless experience.
This can include factors like faster loading time, easy and simple navigation, presence of keyword in Title & URL, etc.
Embrace Long-Tail Keywords and Primary keywords
The presence of long tail and primary keywords will help you push your rank up as they help in specifying the intent of the webpage, making it clear for the user. This improvement in user experience will be analyzed by RANK BRAIN, helping you in indexing the page at higher ranks.
Deep and Comprehensive Content
As discussed earlier RANK BRAIN’S true motive is to improve user experience, therefore deep and comprehensive writing will act as a great milestone for an effective SEO. RAIN BRAIN and Google itself, puts more emphasis on quality than on quantity. Therefore a well discussed and deep content will lead the expectations of Google’s algorithm.
Moreover, certain elements like pictures, videos & gifs and other cinematic effects helps to better the user experience. This will not only improve factors like dwell time and pogo sticking but will also encourage the user to share their experience, improving your website ranking.
FUTURE TRENDS IN SEO AND RANK BRAIN
RANK BRAIN is an always learning algorithm. It will continue to evolve and keep on learning new SEO trends. We have listed down some of such trends that you might want to keep any eye out for-
Voice Search Optimization
Every other device now in use has an inbuilt voice activated tool. RANK BRAIN’s ability to learn and adapt to new languages will play a vital role here. And not just languages, RANK BRAIN has also started to adapt to certain accents used on voice search.
Local SEO
With the increase in local business and the ability of Google to access certain features like the location of the device, RANK BRAIN has been a real sales pusher for these business. As google provides the users with local and relevant results, therefore optimizing local keywords and improving visibility of such business.
Increased Importance of FAQ Pages
This is one of the most ignored yet one of the most vital emerging trend in RANK BRAIN and SEO. Including FAQ pages helps RANK BRAIN to better understand the situation of users and their experience on the webpage.
Reviews
Another prospect that RANK BRAIN may analyze and process to understand better can be the review page, as RANK BRAIN can directly see and analyze the experience the users gain from a certain website or web page.
CONCLUSION
Google’s RANK BRAIN has reshaped the way we used to look at SEO. It focuses on real time user intent behind the queries but not the keyword presence. It has structured SEO in a more effective way. It’s an algorithm involving continuous machine learning and adaptation of new trends. As we move ahead, so will RANK BRAIN with embracing it’s ability to adapt and improve.
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About Me
Tanish Gogayan
Welcome to my blog! I’m a Digital Marketing student passionate about SEO and other fields of Digital Marketing. Here, I share insights, tips, and strategies to help you navigate the ever-evolving digital landscape. Join me on this journey to explore the world of online marketing and enhance your digital presence!